About

Raco Hospitality

Welcome to Raco Hospitality, your gateway to unparalleled hospitality services in the Kingdom of Saudi Arabia. Based in the vibrant city of Jeddah, we take pride in offering exceptional services to star hotels, resorts, and corporate offices across the entire KSA.

At Raco Hospitality, we specialize in providing top-notch services such as housekeeping, janitorial services, catering, and front office management. Our commitment to excellence and precision sets us apart as a trusted partner in elevating the standards of hospitality.

Our reach spans across the entirety of the Kingdom, ensuring that our premium services are accessible wherever you are in Saudi Arabia. We understand the diverse needs of our clients, and our dedicated team works tirelessly to deliver tailor-made solutions that exceed expectations.

Among our esteemed clients are iconic hotels like Kiswa Makkah, Radisson Blu, Holiday Inn, and more. These partnerships reflect our dedication to providing unparalleled hospitality services, setting new benchmarks in cleanliness, professionalism, and overall guest experience.

At Raco Hospitality, we don't just offer services; we create memorable moments for our clients and their guests. Join us in experiencing a new era of hospitality excellence as we continue to redefine standards across the Kingdom.

A Raco Holding Entity

Raco Hospitality takes pride in being a valuable part of the esteemed Holding Company, Raco Holding. As a Saudi-based business holdings entity, Raco Holding has been a prominent player in various sectors since its inception in 1998.

Being under the umbrella of Raco Holding not only solidifies our foundation but also aligns us with a legacy of success and diversified expertise. This affiliation enables Raco Hospitality to draw upon the collective strength and resources of Raco Holding, contributing to our commitment to excellence in hospitality services.

The Holding Company's expansive presence across different sectors reflects a strategic and well-established approach to business in the Kingdom of Saudi Arabia. Through years of experience and dedication, Raco Holding has become synonymous with innovation, reliability, and success.

At Raco Hospitality, we are proud to be an integral part of Raco Holding, sharing its commitment to excellence and contributing to the overall success story of this dynamic business holdings group. Together, we continue to shape the landscape of hospitality and various sectors, setting new standards and creating lasting impact across the Kingdom.

Hotel Management

Overseeing daily operations, staff, and guest services to ensure seamless, high-quality experiences. Encompasses financial management, marketing, and customer relations to maintain profitability and guest satisfaction.

Hotel management is a multifaceted profession that encompasses the overall operation and administration of a hotel. The goal is to provide guests with a seamless, memorable experience while ensuring the business runs efficiently and profitably. Effective hotel management requires a blend of strong leadership, strategic planning, and a deep understanding of the hospitality industry.

Key Areas of Hotel Management

• 1. Guest Services:

  The core of hotel management is guest satisfaction. This involves ensuring that all guest interactions, from check-in to check-out, are handled professionally and courteously. Managers oversee front desk operations, concierge services, and housekeeping to ensure that guests feel welcomed and well cared for during their stay.

• 2. Staff Management:

  A hotel’s success depends heavily on its staff. Effective management involves hiring, training, and supervising employees across various departments, including housekeeping, maintenance, food and beverage, and guest services. A good manager fosters a positive work environment, encourages teamwork, and motivates staff to perform their best.

• 3. Financial Management:

  Managing a hotel’s finances is critical to its success. This includes budgeting, forecasting, and monitoring revenue and expenses. Hotel managers work to maximize profitability by controlling costs, optimizing room rates, and implementing effective marketing strategies to increase occupancy and revenue.

• 4. Operations Management:

  Day-to-day operations must run smoothly to ensure guest satisfaction and business efficiency. This includes maintaining the property, ensuring safety and security, managing inventory, and overseeing food and beverage services. Operational excellence involves attention to detail and the ability to quickly address and resolve issues.

• 5. Marketing and Sales:

  Attracting guests is a vital aspect of hotel management. This involves creating and implementing marketing campaigns, managing online presence and reputation, and building relationships with travel agencies and corporate clients. Effective marketing strategies help maintain high occupancy rates and attract new business.

• 6. Customer Relationship Management:

  Building and maintaining strong relationships with guests is essential for repeat business. This involves personalized services, addressing guest complaints and feedback promptly, and creating loyalty programs to reward frequent guests. Positive guest experiences lead to good reviews and word-of-mouth referrals.

Hotel management is a dynamic and rewarding field that requires a combination of interpersonal skills, business acumen, and industry knowledge. By focusing on guest satisfaction, efficient operations, and strategic marketing, hotel managers can create memorable experiences for guests and drive the success of their property. Whether running a boutique hotel or a large chain, effective hotel management is the key to a thriving hospitality business.

Hotel Renovation

Transforming Spaces for Modern Hospitality

Hotel renovation is a critical process for maintaining and enhancing the appeal, functionality, and competitiveness of a hotel property. As guest expectations evolve and industry standards rise, updating and improving hotel facilities become essential. A well-planned and executed renovation can breathe new life into a property, attract new guests, and increase overall revenue.

The Importance of Hotel Renovation

• 1. Enhancing Guest Experience:

  Modern travelers expect contemporary, comfortable, and aesthetically pleasing environments. Renovating guest rooms, lobbies, restaurants, and amenities ensures that a hotel meets these expectations, leading to higher guest satisfaction and positive reviews.

• 2. Staying Competitive:

  The hospitality industry is highly competitive. Regular updates and improvements help a hotel stay ahead of competitors by offering the latest in design trends, technology, and amenities. This can be crucial in attracting both leisure and business travelers.

• 3. Meeting Safety and Accessibility Standards:

  Over time, safety regulations and accessibility standards change. Renovations provide an opportunity to update fire safety systems, improve accessibility features for guests with disabilities, and ensure the property complies with current building codes.

Key Areas of Focus in Hotel Renovation

• 1. Guest Rooms and Suites:

  Upgrading guest rooms and suites is often a top priority. This can include new furniture, bedding, lighting, and technology such as smart TVs and high-speed internet. Modern design elements and high-quality materials create a luxurious and comfortable stay for guests.

• 2. Public Areas:

  The lobby, corridors, and common areas set the tone for a guest’s experience. Renovating these spaces with contemporary design, comfortable seating, and welcoming decor can make a significant impact. Adding features like digital check-in kiosks can also enhance convenience for guests.

• 3. Food and Beverage Outlets:

  Restaurants, bars, and cafes within a hotel play a crucial role in guest satisfaction. Renovating these areas to reflect modern dining trends, updating menus, and improving kitchen facilities can attract both guests and local patrons.

• 4. Amenities and Facilities:

  Upgrading amenities such as fitness centers, spas, pools, and conference rooms can greatly enhance a hotel’s appeal. Modern, well-maintained facilities provide added value for guests and can be a key selling point.

• 5. Sustainability:

  Incorporating sustainable practices and materials into renovations can reduce a hotel’s environmental impact and appeal to eco-conscious travelers. This can include energy-efficient lighting, water-saving fixtures, and eco-friendly building materials.

The Renovation Process

• 1. Planning and Design:

  The first step in any renovation is thorough planning. This involves assessing the current state of the property, identifying areas for improvement, and setting a budget. Working with architects and interior designers, hotel owners can develop a comprehensive renovation plan that aligns with their vision and brand.

• 2. Minimizing Disruption:

  Renovations can be disruptive to guests, so it’s crucial to plan work in phases and during off-peak times. Communicating clearly with guests and providing compensation or alternative arrangements can help mitigate negative impacts.

• 3. Execution:

  Once planning is complete, the renovation work begins. This phase involves coordinating with contractors, managing timelines, and ensuring quality control. Regular inspections and adjustments may be necessary to keep the project on track.

• 4. Marketing the Renovation:

  Upon completion, it’s important to market the newly renovated spaces. Highlighting updates through social media, press releases, and promotional offers can attract new guests and entice returning ones to experience the refreshed property.

Hotel renovation is an essential investment in the long-term success and sustainability of a property. By enhancing guest experience, staying competitive, and meeting modern standards, hotels can ensure they remain appealing and relevant in a constantly evolving industry. Thoughtful planning, strategic design, and effective execution are key to a successful renovation that brings lasting benefits.

Hotel Branding and Rebranding Consultation and Management

Crafting Unique Identities for Success

In the highly competitive hospitality industry, a strong and distinctive brand is essential for standing out and attracting guests. Hotel branding and rebranding consultation and management services are designed to create, refine, and maintain a hotel’s brand identity, ensuring it resonates with target audiences and drives business success.

The Importance of Hotel Branding

• 1. Creating a Unique Identity:

  A hotel’s brand is its identity, representing its values, personality, and promise to guests. Effective branding differentiates a hotel from its competitors and creates a memorable impression. This involves developing a cohesive brand story, visual identity, and voice that reflect the hotel’s unique characteristics and appeal to its target market.

• 2. Building Trust and Loyalty:

  Consistent branding builds trust and loyalty among guests. A well-defined brand communicates reliability and quality, encouraging repeat visits and positive word-of-mouth referrals. Loyal guests are more likely to become brand advocates, further enhancing the hotel’s reputation.

• 3. Enhancing Market Position:

  A strong brand can elevate a hotel’s market position, attracting higher-paying guests and premium partnerships. It also allows for strategic pricing and marketing, maximizing revenue and profitability.

Key Components of Hotel Branding and Rebranding

• 1. Brand Assessment and Research:

  AThe first step in branding or rebranding is a thorough assessment of the current brand and market position. This involves market research to understand target audiences, competitive analysis to identify opportunities, and brand audits to evaluate strengths and weaknesses.

• 2. Brand Strategy Development:

  Based on the assessment, a comprehensive brand strategy is developed. This includes defining the brand’s mission, vision, values, and unique selling propositions (USPs). The strategy outlines how the brand will be positioned in the market and guides all subsequent branding efforts.

• 3. Visual Identity Design:

  The visual elements of a brand, such as the logo, color palette, typography, and imagery, are crucial for creating a cohesive and recognizable identity. Professional designers create a visual identity that reflects the brand’s personality and appeals to its target audience.

• 4. Brand Messaging and Voice:

  Consistent messaging and tone of voice are essential for effective communication. This involves developing key messages, taglines, and a brand voice that resonate with guests and convey the brand’s values and promises.

• 5. Marketing and Communication:

  Implementing the brand across all marketing channels is critical for consistency. This includes the hotel’s website, social media, advertising, and promotional materials. Effective communication ensures that the brand message reaches the right audience and reinforces the brand’s identity.

Rebranding: Refreshing and Revitalizing

Rebranding involves redefining an existing brand to better align with current market trends, guest expectations, or business goals. This can be a complete overhaul or a subtle refresh, depending on the needs of the hotel. Key reasons for rebranding include:

• 1. Market Evolution:

  As the market evolves, a hotel’s brand may need to adapt to new trends, technologies, and guest preferences. Rebranding ensures the hotel stays relevant and competitive.

• 2. Target Audience Shift:

  Changes in the target audience or expansion into new markets may require a brand realignment. Rebranding helps attract and engage new guest segments.

• 3. Brand Perception Issues:

  If a hotel’s brand has become outdated or is associated with negative perceptions, rebranding can revitalize its image and improve its reputation.

The Rebranding Process

• 1. Evaluation and Strategy:

  Rebranding starts with evaluating the current brand and identifying areas for improvement. A new brand strategy is developed to guide the rebranding efforts.

• 2. Design and Development:

  The visual and messaging elements are redesigned to reflect the new brand strategy. This includes updating the logo, website, signage, and marketing materials.

• 3. Implementation:

  The new brand is rolled out across all touchpoints, ensuring a seamless transition. Staff training and internal communication are crucial for maintaining brand consistency.

• 4. Promotion:

  A well-planned marketing campaign is launched to introduce the new brand to guests and stakeholders. This includes announcements, special promotions, and events to generate excitement and awareness.

Hotel branding and rebranding consultation and management are essential for creating and maintaining a strong, distinctive identity that resonates with guests and drives business success. Through comprehensive assessment, strategic planning, and effective implementation, hotels can build trust, enhance market position, and achieve long-term growth. Whether developing a new brand or revitalizing an existing one, professional branding services are key to navigating the competitive landscape of the hospitality industry.

Sari Street Hotel (Ex Ascott)

Jeddah, KSA

Sari Street Hotel, formerly branded as Ascott, is a modern 4-star aparthotel situated in the vibrant Sari Street district of Jeddah. Strategically located within a 10-minute drive to prominent parks and shopping centers, the hotel caters to both business travelers and leisure guests seeking comfort combined with convenient access to the city’s commercial hubs.

Facilities & Services

The hotel features an elegant outdoor swimming pool and a fully equipped fitness studio, enhancing guest wellness offerings. Each of the 52 rooms is furnished with tea and coffee-making facilities, flat-screen satellite TVs, and luxury amenities such as bathrobes and hair dryers. The hotel’s single restaurant delivers an intimate dining experience with international and local cuisine, perfectly suited for small groups or business lunches.

Operational Highlights

Despite its boutique size, the hotel demands high-touch personalized service, efficient housekeeping, and attentive guest relations. Raco Hospitality’s team here focuses on ensuring seamless guest experiences with dedicated staff managing room service, facility maintenance, and guest requests promptly.

Project Overview

Holiday Inn – Al Kiswah Towers

Makkah, KSA

Al Kiswah Towers stands as one of the largest and busiest 4-star hotels in the world, an iconic landmark in Makkah’s hospitality sector. Its five monumental towers, each soaring 38 floors high, accommodate nearly 6,000 rooms designed to host pilgrims and visitors during peak Hajj and Umrah seasons, requiring meticulous operational precision.

Facilities & Services

The scale of this project poses extraordinary challenges in facilities management, guest services, and logistics. With over 27,000 guests accommodated simultaneously, managing crowd flow, dining capacities, and seamless transport services is critical. The hotel is equipped with 110 elevators to optimize vertical transportation, and extensive dining facilities including eight restaurants serving diverse cuisines to meet global tastes.

Raco Hospitality Role

Raco Hospitality’s management involves running a large multidisciplinary workforce of 700+ employees covering housekeeping, engineering, security, front office, food and beverage, and waste management teams. The operation includes a 24x7 call center addressing guest complaints in minutes to ensure guest satisfaction. The partnership with InterContinental Hotels Group guarantees adherence to international standards.

Key Operations

• Around-the-clock shuttle services connecting guests to the Haram
• Multi-service corridors ensuring smooth logistics and guest flow
• Advanced maintenance protocols to prevent technical breakdowns
• Staff training emphasizing hospitality, safety, and cultural sensitivity

This project is the ultimate test of Raco Hospitality’s capacity to manage massive-scale properties with unmatched professionalism and technological integration.

Project Overview

Radisson Blu – Al Hidaya Tower Hotels

Makkah, KSA

The Al Hidaya Towers, operated under the Radisson Blu brand, represent a massive hospitality complex in the Aziziyah district of Makkah, comprising 10 towers with 25 floors each. This sprawling property caters predominantly to pilgrims visiting Makkah, offering comfortable accommodation combined with efficient service delivery to a large guest volume.

Facilities & Guest Services

The towers feature extensive commercial retail spaces, multiple dining options across seven restaurants, central kitchens, prayer halls, and well-maintained public courtyards to provide a holistic guest experience. The property design facilitates smooth movement of over 21,000 guests, with special focus on crowd management during peak pilgrimage seasons.

Operational Excellence

Raco Hospitality, in partnership with Radisson Group, manages a workforce of approximately 650 staff across operations. The focus is on technical competence, advanced maintenance systems, and proactive guest service mechanisms. The 24/7 reception and security ensure guest safety and smooth check-in/out experiences.

Challenges & Innovations

• Managing large guest flows during Ramadan and Hajj seasons
• Integrating smart facility management technologies to prevent service disruption
• Coordinating multi-lingual, multicultural staff to cater to diverse international guests
• Upholding rigorous hygiene standards across all commercial and food areas

Project Overview

The Trident Hotel

Jeddah, KSA

The Trident Hotel, an esteemed associate of the Oberoi Hotels Group, is Jeddah’s premier first-class deluxe hotel located strategically on Mina Road. It is known for luxury, comfort, and high-end guest services aimed at business travelers and affluent tourists.

Amenities & Services

Offering 216 well-appointed rooms, the hotel provides multiple upscale dining options with three restaurants, along with retail outlets catering to guests’ shopping needs. The property emphasizes refined guest experiences through attentive housekeeping, concierge, and wellness facilities.

Operational Focus

Raco Hospitality ensures smooth operations with a lean team of 110, focusing on personalized guest service, maintaining stringent standards of cleanliness, and leveraging technology for front desk and reservation efficiency.

Project Overview

Saif Al Tawbah Hotel

Makkah, KSA

Located just 850 meters from the Holy Kaaba, Saif Al Tawbah Hotel is strategically positioned to serve thousands of pilgrims during Umrah and Hajj seasons. The hotel features well-furnished rooms with private bathrooms, seating areas, and in-room amenities such as refrigerators and flat-screen TVs.

Amenities & Services

• A dedicated prayer room offering spiritual convenience for guests
• Structured guest flow management during peak religious periods
• Efficient staff deployment focused on guest assistance and religious hospitality services

Project Overview

Saif Al Majd Hotel

Makkah, KSA

Just under 1 km from the Grand Mosque and Abraj Al Bait, Saif Al Majd offers a balanced mix of comfort and capacity. Designed specifically to host group pilgrims, the hotel’s quad rooms ensure affordable stays while maintaining a high standard of hygiene and amenities.

Amenities & Services

• Complimentary Wi-Fi and air-conditioned rooms
• Food counters and coffee shop to serve round-the-clock snacks and meals
• Individual bathrooms and prayer facilities in each room cluster

Project Overview

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Photography / Portfolio

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